Portfolio
Two perspectives, one goal: robust systems and sustainable organic growth.
Software projects that demonstrate my technical expertise in system architecture, data logic and operational scalability.
Design and implementation of automated workflows for Mai Public Relations: LLM-based content and data processing, API-based system integrations, and traceable process chains for more efficient operations.
Development of a central management software solution for ice cream production, inventory and store operations. Built with Next.js/React, robust data infrastructure and direct machine integrations.
Concept and development of a tailored CRM system based on Pimcore to digitize construction and resource processes, including clean data models, role-based interfaces and operational process control.
Development of low-latency data processing and execution logic for a private broker. Focus on real-time data streams, robust signal processing and stable execution paths.
Architecture and product development of an SEA agent for automated campaign analysis, data-based prioritization and continuous ROAS optimization in operational accounts.
Strategic SEO and GEO work for own client projects and selected e-commerce/B2B mandates. Note: anonymized enterprise references were handled in my role as SEO/SEA Manager at Mainwebsolutions.
Own client project
Rebuild of the SEO and GEO architecture with a strong local-intent focus. Result: organic traffic scaled by a factor of 12 and significant growth across relevant regional keyword clusters.
Own client project
Strategic rebuild of local GEO and SEO visibility in the construction materials sector. Through clean data structures, precise local GEO signals and technical optimization, discoverability in the target region increased substantially.
Agency mandate (Mainwebsolutions)
Scaling highly competitive product areas such as Cat 8 cables through technical on-page optimization, robust information architecture and controlled index management in a large-scale shop setup. Result for the Cat 8 subpage: from 150 organic visits to 3.5k per month.
Agency mandate (Mainwebsolutions)
End-to-end SEO and SEA support focused on visibility along the complete customer journey: from generic search demand to transaction-level buying intent.
Agency mandate (Mainwebsolutions)
Technical search optimization in a deep B2B niche with thousands of product URLs. Focus on clean index control, precise page logic and qualified lead generation.
Agency mandate (Mainwebsolutions)
Strategic visibility growth through structured long-tail coverage, clear category systems and a search-intent architecture tailored to professional target groups.